5 tips for ecommerce SEO
It is impossible to sell something if your potential buyers cannot
find, so it is important to take care of our eCommerce SEO, because then we can
improve the online visibility of our store as soon as we are better positioned
in search engines, more traffic will our website.
The strategy of each eCommerce SEO should be designed
specifically, though there are some general tips that may be positive for any
online store:
Do not base your position only in SEM: hiring paid
advertising (Ad Words ...) is very important to give visibility to our store,
but they only work while you're paying. Look after your own SEO strategy,
which, although longer term, will work even stop your paid campaigns.
Design a content strategy: Create quality content and
related products or services you sell, use a blog, for example. Avoid anything
that can duplicate content because the search engines penalize.
Do not use the product descriptions from manufacturers: In
line with this, since search engines penalize you. Make an effort to rewrite
the descriptions, try to also add keywords that customers often use to find
those products.
Tag your images: Every time is becoming more usual search
for products by their images, so make sure your images are tagged with relevant
keywords.
Allows opinions and reviews: at other times we've talked
about the importance of the views in eCommerce sites, allow it to leave these
comments allow you to have unique content on your website highly correlated.
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